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There are many things that look white. Flowers, milk, clowds, etc. Why do they look white? See the graph below and you can tell that monochrome colors like white, gray and black have every wavelength of light but white reflects more and black absorbs more.
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 If an object reflects a specific wavelength of light, then the object looks like that color (e.g. if reflects light around 560 nm, then it looks "yellow").
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This means that if you need "bright white", you will have to make the white ink "mask" layer as thick as possible, and as flat as possible.
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To make the white layer thick, the most important issue is the pretreatment.
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Go to Pretreat it! page and learn how.
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